Phil Neale

Managing Director, Robot Pub Group

IT consultants Phil Neale and Ali Rees co-founded the Robot Pub Group to develop technology for a superior experience, licensing to several bars before buying their first pub in 2011, the Thirsty Bear in the London Borough of Southwark. Customers can exchange credit cards at the bar and then swipe them on their table iPads to pour beer, deliver food or update their social network profile.

Since installing the iPads, which allow the pub to analyse customers’ habits table-by-table, revenue at The Thirsty Bear jumped 78 per cent, boosted by an internet pub quiz and a jukebox app.