Lysbeth Fox is Owner of luxury travel firm Fox PR. With over 20 years of experience in the luxury, lifestyle and travel sectors, Lysbeth Fox has created high quality and innovative media campaigns for some of the best known travel companies world-wide.
Lysbeth has set up and run two major PR firms, Mason Rose, luxury travel specialists and Halpern’s travel & lifestyle division. At Mason Rose, she built a team of ten PR professionals and looked after some of the most prestigious hotels in the industry. During her time at Halpern, she was responsible for the re-launch of some of the world’s most luxurious travel brands. Working for Richard Branson’s Virgin Limited Edition, Lysbeth and her team reinvigorated interest in his private island, Necker. With celebrity associations including Elizabeth Hurley, Christian Slater, Kim Cattrall and Daryl Hannah to name but a few. In addition, the launch of his new hotel Kasbah Tamadot saw her creative and strategic campaigns for his hotel on the cover of many major newspapers and magazines around the world.
Prior to starting Fox PR, Lysbeth Fox was the Communications Director at Jet Republic, a private aviation company. She was responsible for the press and publicity across 21 countries and managed a team of 13 international agencies.
In 2008 she was responsible for the repositioning of The Ritz-Carlton Hotel Company. Working closely with the team in the US, she implemented strategic campaigns that were pertinent to the UK market and resulted in high impact awareness for the brand across Europe.
Lysbeth began her career at Weber Shandwick, where she was responsible for one of the firms largest consumer healthcare brands, following which she relocated to Los Angeles to gain some experience in the film industry, working to promote up-and-coming actors and film titles.