Director of Industry Relations, TripAdvisor
Helena joined TripAdvisor in 2008 as the first dedicated destination marketing specialist in Europe, covering Europe, the Middle East, Africa and Asia Pacific. In her five and a half years at the company, her key focus was to build relationships within the destination marketing organisation sector, and educating the industry on the benefits of leveraging user-generated content. Helena was appointed Director of Industry Relation in September 2014 and in this newly created role she leads industry relations’ efforts for TripAdvisor, acting as a liaison for hospitality trade associations and government organisations, building awareness about the benefits, resources, policies, products and services of TripAdvisor. Helena also acts as an ambassador to the global hospitality sector, opening communication channels with leading trade and tourism associations.
Prior to joining TripAdvisor, Helena lead regional sales and strategic partnership efforts at NORTHSTAR Travel Media in London, frequently presenting at key industry events across 14 countries. Previously, she has held positions at Hot Recruit, Euro London, VisitBritain and Tumlare, and brings over 16 years of experience in the travel and tourism industry. For the past 15 years she has lived in London, and prior to that, in six countries across Europe and in the U.S. She holds a MA from the University of Helsinki.