Guestline Ltd - Rendered on: 20/06/2018 16:17:20

Guestline Ltd Back




Hospitality Tech Show

Contact Details:

Guestline Ltd
Shrewsbury Business Park
Tel. 0044 1743 282300
Fax 0044 1743 232213


United Kingdom

Company Profile:

Guestline are experts in revenue generating software technology, enabling hotel groups and independents of all sizes to achieve maximum occupancy at the most profitable rate. Our range of products covers all areas of hospitality and hotel management from PMS, online bookings, CRS, channel distribution, social media, PCI compliance and EPOS.

Company Website:



Cloud Based PMS

Product Categories:

Back Office Technology | Chip and Pin | Hand Held Technology | Hotels Check In - Check Out | Mobile Systems | Point-of-sale/EPOS Systems | Property Management Systems & Hotel Management | Reservation Systems | Stock Control Systems | Web Portal

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Guestline Hospitality Solutions
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Press Releases:

Feb 6, 2018

Royal Yacht Britannia sets sail with Guestline's technology solutions

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Fingal, a new £3.5million development, set to transform Scotland’s hotel sector has opted for Guestline’s full suite of hospitality solutions to manage its cabin reservations and food and beverage operations.

This major investment by the Royal Yacht Britannia’s trading company, Royal Yacht Enterprises, will provide the ultimate in luxury. The 23 beautifully styled cabins, all named after Stevenson lighthouses, are inspired by Fingal’s rich maritime heritage.

This 237ft long ship will also provide an exciting new events venue for the city. The spectacular double height ballroom seats 80 guests and features a moveable skylight (large enough to lower a car through).

Head of Hospitality and Events, Andrew Thomson explained the rationale behind selecting Guestline as their technology partner:

‘We have opted for Guestline’s solutions to manage our operations on the Royal Yacht Britannia and Fingal. We required a multi-functional system that would be able to manage and centralise our complex operations across both sites. Guestline’s PMS, EPoS and Conference and Banqueting software will manage reservations, bar/restaurant sales and event bookings to drive revenue and facilitate efficiencies across all areas.

Our high level of customer service demands a system that would be able to cope with the complexity of our operations and enable us to grow sales and enhance the customer experience - Guestline’s solutions satisfied the brief perfectly.’
The hotel has selected Guestline’s fully integrated, cloud hosted solutions to drive cabin sales and manage secure payments, front of house functionality and event bookings. The solutions include their flag ship PMS solution, Rezlynx along with Channel manger, PCI manager, Conference and Banqueting manager and EPoS.

Feb 6, 2018

Best Western Plus Stoke on Trent Moat House select Guestline to streamline events and drive rates

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The four-star Best Western Stoke-on-Trent Moat House Hotel, home to 147 bedrooms and a multi-room events centre, is the latest Best Western property to embrace Guestline’s web based property management system Rezlynx to manage operations and maximise rates.

With events accounting for 45% of the hotel’s revenue stream, it was imperative their conference and banqueting system would enable the team to organise events effectively and profitably from the point of booking to the final invoice.

The Best Western Moat House Hotel is a leading Staffordshire conference and events venue, with a dedicated 11-room meeting and events centre and a large conference suite that plays host to a multitude of corporate events, tribute evenings and weddings every year. Guestline’s Advanced Conference and Banqueting module manages all processes including confirmation emails, pre-orders and deposits and allows the hotel to link bedroom reservations to events.

The property’s previous PMS had limited capabilities and, this coupled with the supplier having no plans to innovate or develop the software further, drove the hotel to investigate the market for an intuitive replacement and speak to suppliers that had the Best Western Two Way interface.

Along with Guestline’s Two Way interface to Best Western, the hotel also opted for the IDeaS revenue management interface to Rezlynx PMS, so they can effectively manage rates to boost ADR and occupancy, especially at times of low occupancy. The system automatically applies the rules that have been set up, with little manual intervention and reports are generated so the team can analyse activity.

Previously taking pre-paid event deposits manually on one terminal, which was both time-consuming and open to error, the hotel can now swiftly and securely process pre-payments with the online secure payment facility. Pre-stay emails are circulated to guests to promote dinner reservations, which has resulted in an increase in ancillary food and drink spend.

Bookings from OTAs used to be manually uploaded to the system. This has now been eradicated with their new Channel Manager from Guestline. The hotel can manage and close out channels in real time. As it is easier to manage room availability and rates, this has freed up their time to dedicate and enhance other areas of the business, namely marketing, which has resulted in a 4% increase in direct bookings and lower OTA commissions.

“The Guestline systems are not only multi-functional and regularly updated, they are proving the most cost effective solution compared to other leading (more costlier) suppliers. As a leading events venue, it was paramount the system helped us facilitate and manage our multitude of events and Guestline’s Advanced Conference and Banqueting module streamlines our operations and enables us to provide a more professional service to our clients.The Guestline systems are highly automated, which provides us with more time to review and plan our activity and be more strategic and pro-active in our operations.”
Clare Furnell-King, General Manager

Feb 6, 2018

Award-winning Yorkshire hotel selects Guestline's solutions to centralise operations

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The Feversham Arms Hotel and Spa in Helmsley North Yorkshire, has opted for Guestline’s cloud hosted property management solutions to drive efficiencies and room sales.

The award-winning hotel, has recently announced its joint venture with the Black Swan Hotel, under the title of Helmsley Hotels. The Black Swan have been using Guestline’s software for many years so it was a natural fit for The Feversham Arms to adopt the same system so the group could benefit from a consistent and centralised technology platform.

“In June 2017, the decision was made to integrate the property management systems for the two hotels so we could streamline operations and cross-sell event space and bedrooms in both properties.

We then set out to find the best option for us as a group. As the leading PMS system within the UK hospitality industry and the Black Swan speaking so highly of the system, the decision was taken to implement Guestline’s software into the Feversham Arms daily operations.

Working closely with our account manager, David Barton, on the various bespoke options we required, I was impressed with the company’s readiness to listen and adapt to our needs.

We have prior experience with Guestline at the Black Swan and liked the service we receive so it was a very natural decision. Even though we carried out extensive research and got proposals from five different companies, the decision to go with Guestline was unanimous.

We are looking forward to what promises to be a seamless integration.”

Jeremy Rata, Owner’s representative of Helmsley Hotels.

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