Feb 2, 2016
Crave Enters Latin America with AM Resorts Signings
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The in-room tablets from Crave Interactive – the European market leader supplying tablet- and app-based solutions to the hospitality industry – have been installed in AMResorts’ new Secrets Papagayo in Costa Rica, Breathless Cabo San Lucas Resort & Spa in Mexico and Secrets Playa Bonita in Panama. Further installations are scheduled in 2016 starting with Secrets Akumal in February.
Speaking this week, Crave Commercial Director Tim Butterworth said that AMResorts planned to make Crave’s tablets a brand standard for their Unlimited-Luxury®, adults-only Secrets and Breathless Resorts & Spas across the region.
“This is a very important development for us. Crave is already well established in the US; now we’ll have a presence right across the Americas,” he said. “There’s an increasing understanding of the huge value of our in-room tablets in resort settings, and AMResorts has fully grasped that concept.”
AMResorts provides Sales, Marketing & Brand Management services for the Unlimited-Luxury® Secrets and Breathless Resort & Spa brands, with more than 19,000 all-inclusive rooms across the Caribbean, Mexico and Central America, including a rapidly expanding portfolio in Latin America. Secrets Papagayo is one of the most recent openings under the Secrets Resorts & Spas brand and will feature Crave’s T2 tablets and docks in its rooms.
Mr. Gabriel Felip, Chief Operating Officer at AMResorts, said that the Crave tablets offered obvious benefits in an upscale, all-inclusive setting.
“We were looking for a guest-facing technology solution which would fit with the casual yet sophisticated style of our Secrets and Breathless brands, and Crave met those requirements perfectly, both in terms of guest experience and in terms of commercial potential,” he said, adding that AMResorts planned to continue rolling out Crave installations in other Secrets and Breathless Resorts & Spas over the coming months.
Crave’s in-room tablets come preloaded with the company’s unique propriety operating system, Crave OS, and allow hotels to do away with all printed in-room communications and information. The tablets feature direct room service ordering and booking capacities, instantly updateable digital menus and directories, guest communication functions, and vast scope for upselling and push-message advertising.
Tim Butterworth said that the potential of the tablets was particularly obvious in all-inclusive properties with a large array of on-site services and activities.
“Crave first developed its service in the setting of exclusive country house hotels in the UK, where the scope for upselling and promoting in-house restaurants, spas and so on was vast, and that potential has now been seized upon by the international resort sector. At the AMResorts properties we’ll be able to promote their various spa and private beach dining opportunities and their wide array of activities and tours very effectively through our tailored advertising and push-messaging systems,” Tim Butterworth said, adding that Crave had already developed a finely-honed 24-hour international support system through its work with hotels in the US, as well as successful multi-lingual content delivery.
The AMResorts installations will all feature the superfast Crave T2, the updated version of the innovative Crave Tablet, the world’s first tablet designed specifically for use in hotel rooms, which comes with a state-of-the-art docking system created for hotel room conditions.
AMResorts’ Director of IT, Baldemar Romo, said that he had been particularly impressed with the fact that Crave provided its own custom-made tablets.
“We looked at various options when it came to choosing a partner to provide guest-facing in-room technology, and the fact that Crave has their own device crafted specifically for hotel use instead of simply delivering their system via consumer model tablets, was a major factor in our ultimate choice,” he said. “This solution will keep our technology closer and aligned to our business goals, providing innovation to our guests in the rooms, keeping our staff connected with them and increasing the non-package revenue for our hotels.”
Jan 4, 2016
ARIA Resort & Casino Redefines Guest Experience with Launch of Unprecedented In-Room Technology
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Reimagining the guest experience with modern-day convenience, ARIA Resort & Casino has collaborated with Crave Interactive, a cutting-edge guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets. Enhancing the resort’s AAA Five Diamond service, the tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.
The new tablets have been created specifically for ARIA and its distinct array of services. This revolutionary in-room technology will change the way visitors build their Las Vegas itineraries with just one touch including:
Dining. Guests can order from a full in-room dining menu, schedule breakfast delivery for the next morning and even book restaurant reservations directly through the tablet.
Housekeeping. Launching in April, housekeeping integration capabilities will have requests for turndown service, extra towels and pillows or a rollaway bed at guests’ fingertips.
In-Room Packages. For special occasions and celebrations, guests can order in-room packages, extending personalized experiences directly to their guestroom or suite.
Spa. Those looking for ultimate relaxation can view The Spa & Salon at ARIA’s entire menu of services and reach out for a therapist’s consultation to book a day of pampering.
In-Room Controls. With one touch, guests can adjust room lighting and temperature to their liking or set a personalized wake-up call that might include the television turning on to their favourite channel as the curtains sweep open to reveal the Las Vegas sun. When it’s time to say “good night,” one touch will close all the curtains and turn off every light.
News. Guests won’t have to miss any breaking news while away from home, as ARIA’s tablet offers access to thousands of publications from around the world through the PressReader application.
Communication. The tablets make it easy for groups travelling together to stay up-to-date on their itineraries, even offering multimedia messaging with graphics and video, ideal for meeting hosts.
Language. Catering to ARIA’s international clientele, each tablet is available in a variety of languages, including English, Chinese, Japanese, Spanish, French, Portuguese, Italian and German.
“From its inception, ARIA has been committed to providing both a luxurious and technologically advanced experience,” said Shannon McCallum, Executive Director of Hotel Operations at ARIA Resort & Casino. “We continually seek out ways to improve the guest experience and improve our offerings as trends and technology change. These new tablets are a testament to that pledge.”
The new tablets will provide the intuitive functionality that ARIA guests are accustomed to, offering a user interface that is approachable and accessible to all. Installing this tablet, with its breadth and depth of capability, in all guest rooms and suites exemplifies the resort’s commitment to green and technology innovations.
Gareth Hughes, CEO and Founder of Crave Interactive said, “This installation is the industry’s largest and together, Crave and ARIA are setting new standards in world-class guest service. We are extremely proud to be part of a project that raises the bar for the world’s most technologically advanced hotel.”
ARIA’s Crave tablets will be offered in all 4,004 guestrooms, with further customized services for Deluxe Rooms, Tower Suites and Sky Suites’ guests. The installation will roll out through multiple phases and future enhancements will include retail ordering, M life status and Tier Credit updates, customized messaging, tablet skins and graphics, social media and much more.
Sep 21, 2015
The Manor House makes a hat trick at Exclusive Hotels and Venues for Crave Interactive
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Exclusive Hotels and Venues, one of the most prestigious country house hotel groups in the UK, has recently confirmed that it will install in-room tablets provided by Crave Interactive in another of its properties, after the success of previous installations.
The group has been working with Crave – the UK market leader in providing in-room tablet and App-based solutions to the hospitality industry – since 2014, when the company’s state-of-the-art tablets were installed in every room at South Lodge, an Exclusive Hotels and Venues property in Sussex. A second installation at Pennyhill Park in Surrey followed, and now a third Exclusive Hotels and Venues property, the renowned The Manor House in Wiltshire has signed up with Crave.
According to Crave’s Commercial Director, Tim Butterworth, the third Exclusive signing confirms the value of in-room tablets to upscale country house hotels.
“In-room tablets are rapidly becoming an essential part of the guest experience in luxury hotels of all types, but benefits in terms of improving service and generating additional revenue are particularly pronounced in resorts and country house hotels with a large array of onsite services and activities,” Tim Butterworth said. “The results of the initial Crave installation at South Lodge were obvious, and we’re delighted that the other highly prestigious properties in the group have also got on board so quickly.”
Crave’s remotely operated, cloud-based tablet solutions enable hotels to provide guests with digital room service ordering, spa and activity bookings, instantly updateable digital directories and menus, and limitless scope for additional sales through push messaging and tailored in-room advertising. The company, which is based in the UK with a development centre in the Netherlands, has been at the leading edge of the in-room tablet and hotel App market in Europe for several years, and has recently begun making waves in the US, with significant signings at major resorts in California and Las Vegas.
David Connell, General Manager at South Lodge, said that he had been impressed with the experience of working with Crave, adding that the tablets had rapidly proved a great success with both guests and staff.
“We were very aware of the growing importance of in-room digital technology; it’s increasingly something that guests expect as standard, and we considered the options carefully before signing up with Crave. I’m pleased to say that both the tablets, and the support service provided have exceeded our expectations,” he said, adding that the benefits in terms of promoting guest services, activities and dining options at the hotel, which is home to a Michelin-starred restaurant, had quickly become obvious.
“The tablets’ ease of use, for both guests and staff, has been particularly impressive, and our positive experience with Crave was key to the decisions by other Exclusive Hotels and Venues properties to follow suit,” David Connell said.
The Manor House, the most recent Exclusive signing for Crave, will be providing guests with the Crave T2, the recently launched new version of the Crave Tablet, the world’s first tablet designed specifically for use in hotel rooms.
According to Crave Founder and CEO, Gareth Hughes, the company’s state-of-the-art custom-made tablets are the product of years of experience in the in-room tablet market.
“Like our competitors, we originally delivered our solutions via commercial mass-market tablets. But over the years we gathered a great deal of feedback from both guests and hotel management about which features worked well, and which were less suitable for use in hotel rooms, so the obvious next step was to create our own tablets, taking all that insight into account,” he said, adding that the latest T2 tablet featured a unique docking system created to take account of hotel power supply scenarios.
“Properties like The Manor House are discovering that Crave offers not only the most user-friendly and effective content and delivery when it comes to in-room tablets, but also a uniquely practical and stylish device through which all that is delivered,” Gareth Hughes said.