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Tim Watson - Rendered on: 26/05/2018 13:04:24

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Job Role

Independent Brand Strategist

Organisation

Biography

After a brief post-school stint in a number of restaurants, I got my desired job in an advertising agency as a commercial artist. Over the next 15 years I worked my way through every agency department and moved from Leeds to London. In the late 90’s I found myself running one of the largest brand agencies in the world, working with Nike, Virgin, BBC, MTV, Sony etc. It was fast and demanding and I mainly learned how not to do things. In the early noughties I quit the Agency world for fear of my health and sanity and started work as an independent consultant, helping businesses understand the ingredients of a great brand and how to build one. It has taken me 30 years to learn and really understand branding. It’s actually very simple but really hard work. My only motivation when I talk about branding is to make sure people understand and appreciate the fundamentals of creating a great brand and feel inspired to do something about it.