David Veal - Rendered on: 18/03/2018 17:27:07

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Job Role

Executive Ambassador


Speciality Coffee Association


David studied Business Studies with Marketing at Nottingham Trent University and has spent most of his career working in the coffee industry, with brands such as Rombouts, Douwe Egbert and Lavazza, and running his own distribution company in the UK for 18 years. During that time he was Chairman of the Beverage Standards Association, and helped organise and judge the UK barista competitions for SCAE, and then after selling his business he became Executive Director of Speciality Coffee Association of Europe, a post which he has held for seven years.
Since the merger with Specialty Coffee Association of America into SCA David has also been acting as Executive Ambassador for the new association working with the partners, and is currently responsible for engagement in Africa, coordinating several projects in Rwanda, including the purchase of land for a women’s cooperative with IWCA, and a project in Nyeri Province in Kenya with Grounds for Health, as well as organising field trips for coffee professionals to producing countries. David is now spearheading SCA’s vision and support for empowering women in the world wide coffee community.