The hotel wellness market is the latest trend to hit the short break hotel market which is being dominated by spa breaks. Hotels will need to add spas to the guest offer to enable them to compete in the future. A spa needs to have some basic elements, pool, thermal suite, treatment rooms, relaxation areas, lounge and F&B. Our wellness area has leading providers of equipment and services for spa.
SPA Creators experience working with leading hotels around the UK and Europe have found that by adding a spa, operators will see increases in room occupancy linked to leisure breaks, extended seasonal activity and additional revenues in F&B and treatment/retail revenue. Spas broaden a hotels appeal creating a destination that becomes part of the reason why a guest will choose a hotel stay, because it has a spa. Spas are therefore becoming a must have for any boutique hotel.
In addition, fitness areas in hotels are still an active area of growth for hotel operators. Today’s facilities are more than just a gym with equipment, a fitness suite can be tailored to the available space within the hotel. Fitness can be used to drive membership revenue and this can provide a ROI on operating costs. The fitness industry is moving towards functional training and hotels can encompass this trend with flexible indoor spaces and exploiting outdoor areas for boot camps, obstacle courses, running tracks, mountain biking. With technology guests and members can monitor their activity during their stay and update their own monitoring apps at home.
You increase your knowledge of the wellness tourism market and understand how you can exploit the opportunities by visiting SPA Creators at the show.
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