FUEL10K HQ are inspired by the theory of 10,000 hours, first put forward by Dr Anders Ericsson, and then later popularised by Malcolm Gladwell.
That’s 20 hours a week, 1000 hours a year, for 10 years, totalling 10,000 hours as the acknowledged level of application required to achieve excellence in a chosen field. Hours in for results out – that’s what it takes to be elite.
Whatever you’re into, they believe protein is a good thing. Especially first thing in the morning when the body could do with extra protein to send you on your way. FUEL10K offers a range of tasty breakfasts with the added benefit of being protein boosted to simply fuel you through the morning.
Fuel 10K are exhibitors of IFE
Image credit: Fuel 10K's Instagram